Everyone knows what 'PR' is and no one knows what
'PR' is.
The statement I made above is not
an exaggeration, simply because different public relations firm have combined
the art of advertising, marketing, and public relations to merge into a new
dimension of integrated marketing or media relations. This is a good thing and
a bad thing. It is good because it shows the versatility of a public relations
degree.
On the other hand, it is bad
because if an individual switches companies or public relations firm he or she will
have to adjust his or her role. This is because one firm may include in a PR
practitioner's role the need to organize special events and do consumer
research. While another may create separate positions for the role of special
events, consumer research, internal communications, social media and marketing efforts.
I have discovered this while
looking at the definition and the roles that a public relations personnel or department
play in several different organizations or firms.
Uproar PR:
“Uproar PR specializes in public relations programs that are firmly rooted in
integrated marketing strategies.”
MarketingMatters: “Marketing Matters employs a multidisciplinary team of social
media and public relations specialists, marketing services experts, writers,
videographers and graphic designers dedicated to building trusted client
relationships.”
Bolt PR:
“Public relations and social media management agency providing nonprofits,
small- and mid-size businesses and start-ups with revenue-generating exposure,
credibility and attention in the marketplace.”
HoltCommunications: “Holt
Communications is a full-service marketing agency specializing in public
relations, strategic communications planning, community outreach and
advertising.”
It is important to know that
within a PR firm there are several roles, it is important to know that while
looking for an internship or job ‘what is it do you want to do in or with the
company/agency’ because some organizations may just want a social media
management person or it may want the full package someone who is able to write,
maintain a website as well as speak or maintain relationships with clients.
What are your public relations skills? Can you do it all or can you only do
one? If you can’t do what the company needs you to do, then find a company that
will value your assets and one that will allow you to use your talents. Public
Relations is versatile, so make it work for you.
There are so many PR firms,
working in different sectors of the market, making the opportunities for career
advancement and personal pleasure endless.
A
quote I feel may define Public Relations visually;
Public Relations: “If
a young man tells his date she’s intelligent, looks lovely, and is a great
conversationalist, he’s saying the right things to the right person — and
that’s marketing. If the young man tells his date how handsome, smart and
successful he is — that’s advertising. If someone else tells the young woman
how handsome, smart and successful her date is — that’s public relations.” –
S.H. Simmons, author and humorist (from Bolt PR website.)
Twitter: @Annbitious
YouTube: youtube.com/visualambitions
LinkedIn: Ann Magloire
Facebook: Ann Magloire
© Ann-Makir Magloire
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