Public Relations Toolkit: Social Media

Social Media is not just for staying in touch with friends. Businesses want to be a part of the social network of their consumers so that they can better understand what consumers want and how to give it to them. A public relations practitioner will need to know his or her way around the different types of social media. 

         

            In the year 2012 some popular social media platforms are;

Facebook: multimedia form of social networking.

Tumblr: multimedia form of social networking also referred to as a blog.

Twitter: sometimes referred to as micro-blogging.

YouTube: video platform used to interact with a public.

Instagram: photo sharing form of social networking.

There are several more social media site and each can be used to achieve different purposes.

More information about when each social media may be useful is coming soon.

   

© Ann-Makir Magloire